Today being successful counts only in the way you package yourself. We are so used to judging people by appearances. The ones who understood this went ahead and worked on the way the world perceived them. In other words, they created a brand image, which they projected on Facebook or other networking sites.
In the last several years’ social networks have become the best self-promotion platforms. Twitter is limited to 140 characters, and Instagram is more on a lighter vein, Facebook is the most powerful platform. In fact, your Facebook page is you in a nutshell. The flip side is Facebook can easily link up with Twitter, Instagram, and any other social network to build your brand image.
Here are some simple rules to make your personal brand stronger
Define yourself.
At the beginning understand your brand. Study yourself, your goal and image and picture where you want to be in the next few years. Plan ahead and have a defined line of action for your Facebook page. Be cohesive and look at yourself from other people’s viewpoint. Start with the basics and always be genuine. Build your future image on what you are today and where you wish to be in the future.
Friends matter
We have all grown up on the feed that we are known by the company we keep. Just keep that in mind and choose your friends on the platform. It is important to choose friends with whom you can share information. You can also leverage your brand by using Facebook for visibility in the right company. By networking in the right circle and being visible on Facebook lets you establish your brand as happening.
Decide on a strategy
A branding strategy should include everything you need to do. Work on how you are visible and what is your brand about. You can also work on a strategy to improve the image. It is good to posts Facebook posts on the brand image on a regular basis. Here content is the main influence and so choose it carefully.
Change your privacy settings
Learn to filter information and content for your page. Make use of Facebook features to limit access to your profile to certain groups, or your Facebook friends. Be careful to divulge only professional information which helps in attracting people with similar interests.
Turn off the tagging option
Protect yourself from spam and malicious feeds or even unwanted good friends by turning off the tagging option.
Fill in professional details
You can talk about your current position, work and job profile. Just play with words and make it interesting. Do not exclude your education information. Potential businesses may notice you.
Do networking to increase your “friend” base
Keep in touch with friends. It keeps you visible and increases contacts. By your interaction your brand gets exposure.
Post updates regularly
Be vocal and talk about what you think and value. Better link your blog post to the Facebook page.
Put up a professional photo
Post a decent but attractive photo. Be sure to give professional and positive vibes.
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