With the majority of people spending more and more time in front of screens, digital marketing tools have become an essential tool to reach customers in an effective way. Today to promote any business online and engage an audience, you need to make use of various types of digital marketing.
For those wanting to get qualified leads merely having a website is not enough anymore. Online visibility on diverse digital platforms is essential to and these should include search engines to social media sites and smartphones. To increase visibility and create a successful online business a complex digital strategy that is based on a thorough market study, in-depth analysis, and constant feedback is the key.
Types of Digital Marketing to adopt
It is good to use a mix of different types of digital marketing in order to target your audience through various channels. Here are the most frequent types of digital marketing that can help you achieve success. For the best business results, you need to select the types of digital marketing you want to use. Search engine optimization and social media marketing have to be used by all while others depend on the industry. Apart from those you also have to consider the target audience and which type of device they are using.
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Social media marketing (SMM)
- Content marketing
- Email marketing
- Online advertising
- Landing page marketing
- Smartphone marketing
- Affiliate marketing
- Viral marketing
Search Engine Optimization (SEO)
Probably the first thing that comes to mind when people think about different types of digital marketing is Search engine optimization (SEO). Anyone trying to be visible online basically lives at the mercy of Google, Bing, Yahoo, and other search engines. A planned SEO strategy will get you significant organic traffic to a website. SEO aims to optimize content in a way that makes it appear among the first results on a search engine results page (SERP).
Search Engine Marketing (SEM)
To increase traffic online Search engine marketing (SEM) is important so it is needed to advertise a product in search engines and make it appear among paid search results. Usually, Search engines show paid results above organic results on SERPs.
Google AdWords and Bing Ads are the most frequently used paid search services. You can buy ad space based on target keywords, location, viewer demographics, and other data. Actually, search engines only show your ad to the audience you want to target, therefore they are effective.
Social Media Marketing (SMM)
The queen of 21st-century digital content is without a doubt, social media. One of the most important types of digital marketing you need to focus on is social media to promote a B2C business. Social media is also a way for people to keep in touch with their friends and family, get the latest news, or follow topics they are interested in. Social media platforms you can choose from include Facebook, Twitter, Linkedin, Instagram, and many others. Just find the ones that are relevant to the niche you target and promote the business there. Quality content on social media sites is the key to engage viewers and position a brand as an authority in a specific niche. Placing social sharing buttons below each blog post and content page allows visitors to share it across their network.
Content Marketing
Content marketing can promote a business effectively online. It is an indirect way of marketing because the audience finds it naturally while browsing the web. Viewers can interact with the content by reading, sharing, and commenting on it. It is marketed together with other types of digital marketing such as SEO. Good content establishes you as an authority on the subject and you gain the trust of the target audience. Blogging and holding webinars is a great way to do that.
Email Marketing
Email marketing connects you with customers within their own mailboxes. It is one of the oldest types of digital marketing, and very successful. It can increase brand loyalty and upsell to existing customers.
You can reach out to customers through email marketing by creating newsletter campaigns, sending them confirmation emails, thank-you emails, and email notifications about product updates. Event invitations are also an excellent way to engage the local audience.
Online Advertising
The most common form of online advertising is displaying banners or ads on other websites belonging to the same niche by using online platforms such as Google AdSense. You can configure the parameters of the sites your ads appear.It is also a good solution to buy space on bigger online magazines who frequently have their own advertising departments as well.
Landing Page Marketing
Home page or landing page can work excellently with other types of digital marketing and increase conversion rates significantly. You can also link landing pages to ads displayed as banners on other websites or appearing on search engine result pages. For catching the attention you can use eye-catching headlines, mobile-friendly design, and call-to-action buttons.
Smartphone Marketing
Today smartphone marketing is among the most important types of digital marketing especially for targeting the younger audience. Smartphones give you many choices of reaching your prospects through simple text messages.
Besides that you can further engage an audience by providing them with free mobile apps for Android and iOS devices. Through the app, you can also increase visibility by sending users real-time push notifications.
Affiliate Marketing
Affiliate marketing reduces your marketing workload by outsourcing it to external service providers so you only pay for nonhuman-centre versions. Thus you have access to the related marketing activities from banner placements to landing pages.
Viral Marketing
Viral marketing is creating a post, video, meme, or another short-form content type that spreads across the web like a virus. For a successful viral marketing campaign just promote the same content across multiple channels including Twitter, Youtube, blog posts, newsletters in the minimum possible time.
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