If you are into digital marketing or a related field, it is more than likely you have heard of SEO or Search Engine Optimization. Today, everything is going digital and the marketing platform has expanded to boundless horizons. As a result, there is a huge contest for website visibility. You wouldn’t wish for potential customers not to find you online, would you? ’Cause if you do, you will be missing out on a huge demographic.

That being said let us look at some of the most important reasons to use SEO.

Importance of SEO

The basic necessity of any website is getting more and more traffic. Therefore it is imperative that we apply SEO. Search Engine Optimization specifically drives traffic and strengthens the website’s presence online. SEO is the specific tool to lead customers to you. A good SEO strategy will lead potential customers to choose products from your website.

Do all business need SEO?

Yes!SEO should be a high priority If you offer products or services that need users to use search queries to find information. SEO does not deliver overnight success. It is a long-term strategy that requires planning, execution and ongoing management.

SEO: Some key benefits

Increase in traffic

The planned and correct use of keywords or phrases gets a higher rank for the website. Thus it also ensures more traffic. Meaning that for the number one slot, if anyone clicks a particular search term, of every 100 times that term is searched you receive 27-28 visitors.

Increase in visibility

Keyword search and website rankings on the higher side make your brand visible to potential customers. Normally for impressions to register it takes more than 6 views. This is where SEO acts as a catalyst of improved visibility and impressions in searches.

Builds trust

Searches believe in first impressions and the number one ranked in searches is more credible for them. If your website is not listed on page one of Google, YOU ARE LOST. It is a general belief that the sites at the top are the best. So ranking at the top is a must to survive and be trusted.

Branding

If you rank at the Google page one, the potential customer starts trusting you. Because customers will find your brand near the top for their searches. Visibility brings trust.

Investment for the future

SEO is an investment in the future. You will have to wait for results to show. But the results are always positive and you gain from free traffic.

You get higher ROI than other channels.

SEO is a proven tool that is known to generate leads much more than other marketing channels. such as direct mail or print advertising.

It gives insight into customers.

SEO is powerful because you get demographic, interests, locale, and device information from analytics. Thus SEO gives a great deal of information about the location of the user. You also learn about their process of taking a decision. Keyword research helps to understand which ones drive traffic.

Measurable

Google Analytics help you measure SEO. Thus you can monitor traffic and analyze them to achieve goals with organic search. Moreover, the Google Search Console helps in seeing which keywords bring in more traffic. So you are in a better position to be a gainer.

You have to compete with competitors

The online platform is going to have a similar business like yours. So for you to increase visibility you have to do SEO. Believe me, the competition is already into it. SEO strategy is the only long-term plan that is here to stay.

Improves user experience

SEO creates a positive experience for users. SEO ensures that because it has a direct correlation with your business. Successful SEO campaign, focus on user experience and general usability.

Your website has no time off

Good SEO brings in constant visibility to potential customers. Human employees take a break but your website never sleeps. Thus a planned SEO does all the good work.

SEO driven traffic lowers cost

SEO consistently drives targeted traffic to your website. Thus it leads to an increase in sales and it’s free. Thus there is a significant drop in your acquisition costs. So your profit jumps.

You are thought of as a thought leader

You rank higher in search engines and users start thinking of you as an authority on the particular niche. This is further accelerated by SEO driven ranking which is higher. SEO content establishes you as a thought leader.

You establish a positive reputation

Believe me reputation matters and it makes of mars the business.SEO to an extent helps in keeping brand position intact.

The reach is global

SEO increases the capability to reach global audiences at no additional costs. It is million times more affordable than any other medium of options.

Paid ads do not pay

People now understand what is an ad and what isn’t. The only way to help and sustain your brand is through SEO.