Today, if you wish to rank on page one of Google, It boils down to the one simple truth- fresh posts makes your page rank higher in Google.
What is the content?
Everything from the words on your website to blog posts is content and it is always better to update your website with fresh posts. It also includes whatever you put on social media. You can have a direct link from your website to your Facebook page and a Twitter feed on your site. This will help drive traffic to your site.
Facebook how to make it work
Facebook post creation is actually quite simple. It is the short and engaging posts which get the most followers. Therefore without adhering to any set rules, you need to post relevant content, so that you can engage the desired followers.
Inform. Your clients and customers will be looking for information, on and about,the latest in your business. So, just do that supply the latest news. Customers will also like your page if you give tips and information on related topics.
Entertain. You can post funny videos or interesting articles on related topics. Your goal should be to get the customers attention and keep them engaged with fresh posts regularly.
Engage. You can also give a picture quiz or ask random questions just for laughs.
For Twitter, the limit is 140 characters. Remember to always use hashtags that identifies you or the company.
Blogs
Informative blogs are the best way to keep your website refreshed. Blogs should always be related to your product or the website. You need to focus on what your clients might like. Blogs should have an average of 300 to 500 words.
Website content
Content for Website should be refreshed every year or two. Just be sure to give current and informative content.