Like everyone else, it is essential to have an online presence nowadays especially for builders and contractors. The online marketplace is the place where the majority of customers find a contractor or builder for their project. Therefore marketing effectively is the way to stay ahead of the curve. If you are a builder or a contractor, here are some ways you can take advantage of digital marketing.
Getting Started
To get more leads and more traffic to your website, you should use search engine optimization. One major goal for digital marketing is getting your site to rank as one of the options for someone to click on organically, so you’re not paying for every click. To get this strategy going you need the right keyword. Therefore you need to identify the keywords that your customers are using to find you. And then you make sure that those keywords are found in the content of your site.
You must have Google My Business verified, and fill out your profile. Be sure to upload the right category to photos, hours of operation, and keyword-rich description. And of course, make sure your website, business name, address and phone number are correct.
Target Your Customers
It is important to target a specific customer base in digital marketing. You must understand that the content on your website targets the services you provide. It also targets the areas you serve, or where you want to pull customers from. One way is to create project pages. If you have renovated a bedroom in Delhi, just create content around it. Upload the city, photos, and content around that project and see it help you rank for local searches.
PPC Advertising?
Pay-Per-Click advertising is like SEO where it’s keyword-driven, but with PPC, you’re bidding on keywords and you pay every time someone clicks on your ad. The best part is you can geotarget the ad, meaning you only show the ads when someone searching within a specific area. You get the advantage of immediate advertising and the traffic is immediate, and you have a lot of flexibility as to when your ads are shown.
Content Marketing Is KeY
You can use content to educate potential customers, build authority, and drive traffic to your website since Google will rank these pages for certain keywords. It is good content marketing that helps drive traffic, so it’s an ideal way to educate customers around a particular service or theme, like remodelling a room. You can play with a design idea, display a building trend, or write an article or press release And it is good to create visual pieces of content, like infographics.
Build Brand Awareness with Social Media
Build brand awareness with popular social media platforms including Facebook, Instagram, and Houzz. You can share high-quality photos and videos on these, targeting the customers based on geo and interests.
Hello, Email Marketing!
Email marketing to nurture existing customers is one of the best ways for builders and contractors to perpetuate a customer relationship. Email marketing can help you target future customers and also gives you a step up with leads who aren’t ready to commit. When the time is right for them to get started on a project, they’ll think of you,
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