The dominating new trends that are dictating the rules of branding and logo design in 2019 are bright & vibrant colours, gradients, minimalism and more!
Designers know that logo design trends 2019 are following the graphic design trends 2019. And it is the design trends that stay for a longer time are the ones that have the most influence on the logo design trends.
The Logo design trends that are ruling 2019:
- bright colour,
- Multi-colour gradients,
- Metallic logos,
- Geometric shapes,
- Minimalist illustrations,
- Minimalist typography,
- Creative logotypes,
- Illustration substitutes for a letter,
- Artistic logos and illustrations.
Although many brands won’t change their logo for a decade or three. It is good to update your logo once a few years in order to stay trendy. Not big rebrand-like drastic changes but just small alterations that will make your brand feel modern.
You should learn to spot the differences between the two categories of logos: logomarks and logotypes. Irrespective of which you choose, your logo must still be meaningful and trendy in terms of colours and shapes. Let us look at the logo design trends 2019 that are ruling branding in 2019.
Bright Colors
Ruling the trends this year are logos in Bright colours. Some of the trendiest logo designs of 2019 are in vibrant combinations of bright colours that make a firm statement. This is because Bright colours can be easily adapted to different kinds of brands. Vibrant colours enhance the emotions the logo conveys. Moreover, colourful 3D logos will also be a thing in 2019.
Gradients in Logos
Instagram has already set the trend for the simple old-school gradient.
Now Gradients have really proved as a steady graphic trend for the last couple of years and have made their way to logo design, as well.
Metallic Logo Designs
The Metallic looks are already high this year. Shiny metallic logo designs are often associated with powerful quality. Even a simple design stands out in a metal effect.
Geometric Logo Designs
When it comes to logo design, Geometry and logos are a match in heaven. We already know that Logos are symbolic, and in geometry, each shape has a meaning. Geometric shapes can easily simplify a complex figure. Logos need to be simple but impactful. It does not matter whether made in flat, 3D or perspective, geometric logo designs manage to capture the essence of a brand.
Minimalist Logo Designs
Minimalism makes the logo look clean and simplistic but still impressive. Today businesses prefer minimalist logo designs because they look good in small and big sizes.
Minimalist Typography Logos
2019 logo style will be often translated into minimalist typography. Such Creative minimalist typography logos are made by using just a letter or two of the brand’s name and accompanied by the full brand name on some marketing materials like business cards, brochures, billboards… or used solely.
Creative Logotypes
Among top design trends, Creative logotypes will rule 2019, whether accompanied by a logomark or not. This includes the full brand name written in a specific creative, unique and recognizable way.
The illustration as Letter Substitutes
An illustration to replace a part of the word is the mark of Creative logotypes. But the illustration replacing the letters needs to remind about the letter itself and still be meaningful.
Artistic Designs
Artistic logos and logo illustrations are ruling logo design trends 2019. But the logo must be readable in small and big sizes. Colour is an important factor of the logo. And you have to stick to the specific requirements by the brand, like. incorporating the first letter of their brand, specific colour shades, designs in a specific style, etc.
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