Why and hows of strong social media calendar.

For any business owner, small or large it is normal considering an active on social media network in order to drive traffic to the website, increase online visibility, and get customers?. In fact, customers spend at least 30 minutes per day on various social media channels. Therefore it is essential to have a social media presence on multiple channels because it can greatly improve your brand awareness and help you grow your business.

But, for everything to click you need a strategic and organized plan.

Research on Audience Responses

Before you start with your social media marketing strategy, determine exactly the types of posts that will work for your intended audience. This is where the analytics from earlier content that you have posted on social media comes in. You can study the insights and find out what posts got the most traffic or user engagement?

Alternatively, you can check your competitors’ social media channels to see what they are doing and what their most popular posts are. Check out which blog posts, coupons of memes get a lot of attention? You have to analyze content across industry and business type, so take the time to study what works and what doesn’t for others. 

 How Often You Will Post

You can set your own guidelines for posting based on best practice guidelines for each social media channel. For regular posting on Facebook, you can schedule 3-10 posts per week. For Twitter 5 posts is minimum per day. If you are on LinkedIn 2-5 posts per week is the norm and for Pinterest,  it should be 5-10 posts per day with a focus on quality images and keywords.

Your Social Media Calendar

Stay organized with a social media calendar. You can do it in Excel or use Google Calendar to plot out your posts, make edits, and share your calendar with others. After a while, you can schedule your posts for the day, week or even a month. In fact, setting up a monthly calendar and automating it should be your logical way to post and streamline your processes.

If you need help creating content for your social media campaigns? Scabbard Tech can help you set up the social media accounts that work best for your brand. We can create an editorial calendar, and run your social media accounts based on your business goals.