Digital Marketing continues to be loved as a marketing tactic by business entities. Ever since the advent of the internet, they are actively using the digital space to connect to their present and prospective customers. Let us see what are the reasons behind this:
Mobile mode of Advertising:
Not so long ago we would see advertisements only on TV, Hoardings or Newspapers. Today, they can be seen all over the social media, 24X7, thus greatly increasing the scale of their viewership.
Cost effective ads:
In addition to the its mobility, the cost effective ads are an advantage. Due to this, even small businesses with budget constraints can avail attractive advertising packages.
Tools of Digital Marketing:
Digital marketing has many effective tools in its ambit, the prominent and popular among them being tools like Analytics, Pay Per Click (PPC) and Search Engine Optimization (SEO). Each of these tools have a unique service to offer.
Tool functions :
(i) Analytics tool : To monitor the success and Return on Investment (ROI) of marketing campaigns over the web by analyzing website traffic in its finest possible detail.
(ii) Pay Per Click (PPC) tool : To generate website traffic by paying a publisher to put up online ads on a cost per click basis.
(iii) Search Engine Optimization (SEO) tool : To generate relevant traffic to a website by helping it to appear on the top of the organic search results.
Other significant tools :
Apart from the above three, there are other effective strategies like Content Marketing, Social Media Marketing, Affiliate Marketing, Email Marketing, Online PR etc. with which digital marketing can be done.
Synergy of tools:
Even if all these individual tools are there, it is the synergy of these which makes digital marketing special. It is a holistic art to market brands in the online world.
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